If you want to start a small business of your own, your website is a crucial part for your success. Your website will promote your goods and services, therefore, it should have the right design and content. Your website reflects your company and must allow the user to have a delightful experience.
There are many aspects you have to consider first such as hiring an outstanding web developer. The result will certainly be impressive and that being said, below is a guide on how you can create a wonderful website that will represent your business.
Hire A Professional Website Developer – An average person only knows less about website design and for this reason, your company’s digital platform should be handled by an expert. Hire an expert that will ensure your business will have a strong online presence. Preferably, your first discussion with a developer would be involving the designer getting the aesthetic of your business. This is necessary when coming up with your website’s concept and your client’s perspective. Together, you’re creating an outstanding color and graphics combination that will result in a successful outcome.
Suitable Bandwidth – When you construct your website, you also need a hosting provider for a server. Hosting companies usually offer packages, and it’s important to choose the right internet bandwidth to ensure that pages on your website load faster. For regular hosting, companies would share servers but if you expect a heavy traffic from your site, you can ask for a dedicated server to power your website.
User Experience (UX) – The key target on any business website is to provide the user an excellent viewing experience regardless of the website’s design and without it, you will most likely lose half of your visitors. It may seem strange to view your website in the user’s perspective but most web developers do this. They know that at the end of the day, the only thing that matters most is user experience.
Seamless Navigation – An excellent website has an attractive appearance, easy to navigate and has quality contents. One way to check if your website is user-friendly is to ask family members or close friends for their honest opinion. Also, make sure that your website is clearly visible so users can easily browse your site without further delays.
With so many things to consider on the results, your company’s website design should be handled by professionals and with them backing you up, your website will surely be a great foundation for a sustainable business that continuously grows.
With so many design concepts, drop menu, CTA (Calls-to-Action), when it comes down to it, a website is judged by UX (User Experience) since it is greatly known in the industry. User experience is important because it determines how long a person stays on your website. Even if they do order or not, and having that in mind, below are some tips on how you can improve your website for better user experience.
Use White Space Properly
Some people may think of using white space for ads and graphic banners, however, the right balance of this clear feature can do so much better. A white background can make text easily readable and it also helps users to focus on the surrounding object. In fact, a research has found that a white background on a dark text boost reader’s interest up to 20% and it is also a bright color which can brighten a dull platform. Again, it is all about creating the correct balance, and a little white on the corners of the page usually works great. If you’re having trouble with the design of your website, you can easily find a reliable web developer on the web. You can even work together with a web designer and a digital marketing expert for a higher success rate.
Eye-catching CTA is crucial if you want users to navigate their way to purchasing your products and by having a web developer backing you up, you will reap many benefits in the long run. They will handle the right design and set-up for your website and by having the right CTA in the right places will surely encourage users to continue purchasing your goods, therefore enhancing better user experience.
Website Page Speed
If the pages of your website takes forever to load, then this is a big turn off for potential customers and this typically happens because of hi-res images and videos. For this reason, you have to use PNG format for the images, they are small but gives the right clarity for images. It might also be that your web hosting is poor and this is why a web developer should be necessary. They will help you ensure that your bandwidth is more than enough for the types of content you’re posting. By making sure that you have a fast page loading time, you are on the right track of giving the users a much better overall experience.
One cannot lightly take the importance of a website’s design and content, and by hiring a professional web designer, they will take care of your digital platform from the user’s point of view. With a lot of work, the UX of your website will definitely improve and will reflect on the following sale figures in the next month.